Supporting in house design teams within the Seb Group with external resources and expertise to spark innovation and meet user needs for domestical appliances.
To reveal the performance and function of an object is also the role of design.
The formal language and its surface effects must guide the customer in understanding and using the products, as well as to guide brand values.
We used to do a lot of mock_ups to test use and ergonomics.
We evaluate feedbacks and adjust the design accordingly.
Aesthetics are also about gestures.
Sometimes you have to compose with references and icons that have made a brand successful.
Reworking them and bringing them up to date is a high-level exercise.
