SEB GROUP
Meeting with end users is a fundamental step in the methodology in our agency. Nothing can replace experience sharing. In situ observation of gestures, habits, customs and often unexpected diverted products helps to identify "innovative use" potential. We rely on these customer experiences to draw scenarios to better visualize the potential uses of a product.

Meeting with end users is a fundamental step in the methodology in our agency. Nothing can replace experience sharing. In situ observation of gestures, habits, customs and often unexpected diverted products helps to identify "innovative use" potential. We rely on these customer experiences to draw scenarios to better visualize the potential uses of a product.


















