Based on listening and the specific needs of each team, we personalized every support, to go from the idea to the product, from the problematic to the successful experience.

USER PROBLEMATIC & SCENARIO

Meeting with end users is a fundamental step in the methodology in our agency. Nothing can replace experience sharing. In situ observation of gestures, habits, customs and often unexpected diverted products helps to identify "innovative use" potential. We rely on these customer experiences to draw scenarios to better visualize the potential uses of a product.

VISION & STRATEGY

We are witnessing deep changes in our societies and their environnements. Adaptating products, services and organizations forces the Designer to restore meaning and to ensure progress is widely shared. It seams curcial that all project are beeing challenge and question strategically for the organisation.

IDEATION & WORKSHOP

Knowing how to give life to an idea or a concept is one of the strengths and specificities of the designer. There- fore, we place a great importance in the process, we always recommend not leapfrog over certain stages when beginning drawing. Sketches research has the advantage of flexibility, it does not freeze any idea or aesthetic solutions too early. It require to articulate intentions. petted diverted products helps to identify "innovation"

RENDERING & ANIMATION

Products are made to be used, handled and not just watched. The workshop is mandatory in all our projects.
Prototypes can immediately highlight problems of use and design. They are also a very good way to test products with users who may not react to other media in the same manner. We believe that no image can replace a physical model.
How else could we realize the way the light affects the products or a new gesture, if not through experimentation?leapfrog over certain stages when beginning drawing. Sketches research has the advantage of flexibility, it does not freeze any idea or aesthetic solutions too early. It require to articulate intentions.pected diverted products helps to identify "innovative use" potential. We rely on these customer experiences to draw scenarios to better visualize the potential uses of a product

PROTOTYPING & IMPROVMENT

Products are made to be used, handled and not just watched. The workshop is mandatory in all our projects.
Prototypes can immediately highlight problems of use and design. They are also a very good way to test products with users who may not react to other media in the same manner. We believe that no image can replace a physical model.How else could we realize the way the light affects the products or a new gesture, if not through experimentation?leapfrog over certain stages when beginning drawing. Sketches research has the advantage of flexibility, it does not freeze any idea or aesthetic solutions too early. It require to articulate intentions.pected diverted products helps to identify "innovative use" potential. We rely on these customer experiences to draw scenarios to better visualize the potential uses of a product

DEVELOPMENT & FOLLOW UP

The quality of a design is showed through finished product, not in the preliminary sketches.
Integrating technical constraints and optimizing components should be done as early as possible to ensure successful implementation of the plan.
With 25 years of experience in product and interface development, we understand these issues and discuss constructively with the Research & Development division in charge of the product.leapfrog over certain stages when beginning drawing. Sketches research has the advantage of flexibility, it does not freeze any idea or aesthetic solutions too early. It require to articulate intentions.pected diverted products helps to identify "innovative use" potential.