Through the continuous observation of life situations in the family, social, or professional spheres, DO is able to understand customer requirements and internal needs.
Assumption of product and service
Experimentation and prototypes
The brand cannot be imposed. It is a reflection of a whole organization, its actions and its creations. The creation is only part of this dynamic to better serve the overall project of the brand.
Clarify the brand DNA
Design code and frame of reference
Express the mix design + brand
Offer development plan
Thinking of tomorrow, while answering for today!
Watching for changes and trends affecting market segments
Script out future offers to extract development opportunities and innovations for today.
Bringing a product to the market is a collective process engaging many actors. The actors evaluate and propose ideas and concepts for new relevant offers which are in lines with clearly identified needs, and are drivers on the road to progress.
Innovation / Brand management / User understanding / Design follow up ....
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